March 30, 2013

Article Marketing |

Article Marketing |

Article Marketing Made Easy

Anyone who clicks on your article has something in mind that he is looking for. In this article we shall be looking at the three major things readers look for in articles. It is important you know these so that you will be able to provide these important points in your articles. That is if you have the purpose of being successful in your article marketing campaign and also ensure that readers keep coming back to your articles or site for more of what you have to offer.
When you write an article for marketing the other thing you must consider is SEO of your article. So it is good for you to know some idea on how you can produce great SEO articles to easily convert them to money-making tools. So consider this in your articles.

A Search for Information

Information rules the world. The difference between you and I is what I know. On a daily bases people try to increase knowledge because anyone who fails to do so will be left behind in the trend of things. One of the sources of gathering information is articles. It is good to know your target audience. This is especially helpful if you’re writing articles for other people. Before you start tapping on your keyboard, make sure that you know who’ll read your articles so you’ll know what specific information to offer and what specific writing style you’re going to use.

Article Marketing – How to Make It Work For You

Information based marketing is one of the oldest and most effective techniques for bringing targeted prospects to your site and converting them into buyers. This is part of the reason that software, and distribution services that make the process of article promotion easier are so popular lately.
Though the various tools you can use to make the process of distributing your articles more easily are invaluable in getting your content the most exposure, that’s only half of the story. Getting article marketing to work for your site lies primarily in two things:
  • The article you’re submitting, and
  • The preparation you do before a single word of your content is written.
Since those two determining factors make at least 50% of the difference in bringing you success, let’s take a look at what the most common mistakes are in that area, and how to overcome them.

Mistake Number 1 – Confusing the Reason to Promote with Articles with the Reason to Write an Article

There are three key benefits to promoting an article – branding, lead generation, and as a corollary, online promotion, particularly as part of your optimization efforts.  Yet there is only one reason to write an article, and that is to inform your audience. If your article is not geared towards this as its primary purpose, you will fail to see the three benefits of promotion – because no one will want to read your article.
How many links you’re able to generate by submitting your article to hundreds of sites will matter little if you’re unable to get them picked up by publications, or read by people who search for information.
Sure, if you know what you’re doing all those links pointing back to your site will count for something in your search engine results – but remember that generating links to your site is only one part of optimizing your site for Google, Yahoo or MSN.
To overcome this issue, you’ll need to figure out how to get people to read what is in your article, and then click through to your site from your resource box. The best start to a solution is to produce better content.
In the end it’s a matter of choice. You can get a little exposure from increased link backs, on a very basic level, or enjoy massive exposure from a little extra work.

Mistake Number 2 – Starting The Article Promotion without a Plan

Not every article can fulfil all three purposes of promotion. Some will work better for branding, others can generate leads and increase sales. But if you don’t start out with a plan for what the function of your article should be, you’ll end up unhappy with the results.
To overcome this issue, before you write a single word, decide what purpose the article is supposed to serve. An article meant to brand you as an expert should display your knowledge. One for generating leads may need to be geared towards solving a very specific problem.
An article that gets published every where and helps to make you known is not meant to have the same level of exposure as hyper-targeted content geared towards a narrow group of people. Learning the difference will help you know what kinds of articles to write.

Mistake Number 3 – Publishing Content That Doesn’t Help Your Reader

Maybe you’re thinking: “All I want is links back to my site – any visitors the article generates is gravy.” Well guess what? Not all article banks and directories are going to accept your content automatically. You can double the number of sites you can submit to by writing articles that the directories want to share with readers. And all it takes is one publisher with a hundred thousand readers to increase your potential audience tenfold.
So if you want article marketing to work for you, write articles that publishers want in their publications. This also means obeying the standard guidelines, running a spell check, researching a good topic to write about, or even hiring a writer to produce articles on your behalf.

Mistake Number 4 – Failing to Maximize the Promotional Opportunities of Article Marketing

You already know that articles marketing can help you generate additional links back to your site. But did you know that you can get more visitors and better search engine results from articles in a variety of ways?
You can mention your desired keyword in strategic places, though you should take care not to overdo this. Some people will also tell you to make use of anchor text, which can also be an effective method. However, you should know that the majority of directories and publications aren’t able to support this.
There are alternatives to this method that are just as effective, if not more so, but they require more space to explain. It’s not just about the links back to your site either. Part of doing well with article marketing is getting picked up by publishers with large audiences, or gaining the ability to leverage other brands due to the quality of your work. Better search engine results are great.
But by themselves they don’t put money in your pocket – there are a myriad of factors that can turn your article marketing efforts into an opportunity to increase your income, not just the number of visitors to your site. Tinu Abayomi-Paul is a Web Promotion Specialist who runs the Free Traffic Tips Blog. You can read part two of this article at [http://www. /article-marketing] and learn about three more common mistakes even veteran article marketers make.
Through this, you’ll be able to make your articles more focused, more targeted, and more impacting. It becomes your duty therefore, to ensure that all your writings contain adequate information that will satisfy the appetite of the hungry searcher.
Always target the right keywords. There are so many keywords related to the topics that you’re about to write. But you need to choose those that are constantly being searched for by your target audience so they’ll easily find your articles in the online arena. Make it a habit to do keyword research before you get started. Target those long tail keywords that are extremely popular but not very competitive.
Doing this not only places you as an authority in your field, it will as well endear you to the hearts of your readers. When this happens you can be sure that you have gotten yourself a good followership which may eventually be converted to sales.

Getting an Answer To A question

You really desire to satisfy your readers. But, you keep on asking yourself what your articles should contain in order to satisfy them. You have been asking yourself of what readers look for when searching for articles. But remember first use catchy titles all the time. Online users will surely notice your articles if your titles are very descriptive and thought-provoking. Offer helpful information and answer to a question. Take the time and exert as much effort as possible to ensure that your titles are worth your readers’ time. They must be packed with useful, new and answer question and information that your readers would be happy to know about.
Imagine when someone read your article, then, all of a sudden you come across this particular article of mine. “Wow!” you exclaim. “This is what I have been looking for”. You clicked on this article, and, voila! Your question is being answered. Do not forget to insert keywords. Use the keywords (both primary and secondary keywords) that you’re targeting on your articles.
It’s best if you sprinkle them evenly on your content. It will also help if you place your primary keywords on your titles and on the first sentence. This will make it much easier for search spiders to locate these keywords. Insert secondary keywords and other related terms once every 50 words and ensure that they blend well with your content.
Ensure that your articles are very simple and easy to understand. Use simple terms instead of high fluting words. If needed, offer examples and relevant stories. Your readers must not need to read your articles over and over again just to understand the points that you’re trying to get across.

Getting a Problem Solved

Life is full of challenges and no particular human being is comfortable with such life challenges. So everyone is looking for solution to various life problems. If you want people to start paying attention to your articles and later on, to your website, you need to find ways on how you can stand out from the crowd. I suggest that you fill your articles with a solution to life problems, unique, and expert information. Then, write them using your very own writing style. It will also help if you explore other angles of those topics that are usually discussed by your competitors so you can still offer your readers with something new.
That is another major reason why people read articles. Deep in their hearts they look for that write-up that will contain the solution to their problems. And their hearts will bless you if it is your own article that contains that much needed solution.

1 comment:

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